Each day the broadcast industry generates thousands of hours of footage. Media Asset Management (MAM) enables greater efficiency in the value chain providing the tools for an efficient internal and external use of the assets.
To maintain competitiveness the broadcast industry faces the enormous challenge to manage their media assets efficiently. To maximize revenues master assets have to be safely preserved, new revenues have to be generated and content has to be provided in a wide range of formats while at the same time keeping production costs under control and making the content easily available to a wide range of users.
Media Archive® professional is a complete, self-contained, easy to maintain media management solution, designed to support the management of assets in media centered businesses such as, but not limited to, broadcasters, post houses, and advertising agencies.
The strength of Media Archive® professional is its elaborate support for audiovisual assets, i.e, video and audio objects. The unique feature set supports all major workflows within content creation, production, archiving and cataloging. Being derived from Blue Order’s enterprise media management solution, Media Archive® enterprise, this feature set has been designed together with major customers and has been applied in a large number of Media Asset Management projects world-wide.
Of the wealth of functionality available in Blue Order’s existing large scale asset management system Media Archive® enterprise, Media Archive® professional makes some of the most exciting features available to the market as a packaged product at a competitive price.
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