The broadcast industry is undergoing radical change, spurring companies to reinvent themselves as they compete for audience and new business opportunity. Some influences include:

		Analog to digital transformation for materials and end-product
		Advertising revenue stream has eroded
		Delivery is converging with telecommunications and data distribution
		Competitive pressure to produce more programs, with content that is richer, fresher and multi-channel
		Information explosion — huge increases of incoming materials
		Dropping cost of IT and storage hardware
		Industry standards are maturing to enable greater interoperability

The vision that is emerging is that of an operationally efficient, networked enterprise where any type of content can be accessed rapidly from anywhere at anytime, and where journalists and editors have more creative control. Blue Order shares this vision, and has worked with the broadcast industry for many years to very tightly integrate content management technologies with broadcast operations, end-to-end. Our solutions are designed to enable phased implementation so as to optimize functional and cost saving benefits at each stage and to ensure that organizational change is managed in ways that can be absorbed effectively.

Our media management solutions are particularly suited to time-critical workflows such as news, sports, events and online programming. Tested and proven by broadcasters worldwide they:

		Increase operational efficiencies by integrating disparate functional units and business applications.
		Consolidate media resources into a shared knowledge bank and allow wide distribution of content for review and approval.
		Adapt and scale readily to a wide range of operational environments and extend to new, media business opportunities.
		Simplify content re-purposing and re-packaging and provide journalistic flexibility.
		Coordinate and prepare materials for content preservation and distribution.

Journalists, editors and producers no longer need to wait while competing for taped materials, video equipment or copying operations. Large numbers of users can access content across the network cost effectively and can:

		View the keyframes of incoming materials immediately even when there are many simultaneous feeds and thousands of hours of footage.
		Use straightforward text-based searches to access existing materials for re-use and re-purpose.
		Browse-edit timecode accurate proxies from anywhere on the network.
		Create EDLs that pull the materials together from any storage facilities.
		Coordinate with production scheduling and automation systems.

The result is a better quality product that is less costly to produce and faster to output.

Today's broadcaster often has materials pre-produced in multiple locations and needs to coordinate content movement, interoperability and user collaboration. There are often huge analog archives that need reviewing for useable materials as well as distributed, short-term content repositories for current materials. There may be multiple output channels, including high definition program sets, the Internet and print or film promotions. The Blue Order product family interoperates to form several functional areas for today's modern broadcaster.

		Automated process to speed up cataloging of digital content repository and archive development
		Full-functioning, distributed media management hubs to coordinate production across the entire enterprise
		Seamless access to distributed content repositories and archives
		Multi-format content conversions
		Remote, independent workgroup systems
		Media rights visibility, protection and fee calculation
		Content Internet portals and e-commerce

Proven experience:

ProSiebenSat.1
ZDF DAS
ZDF DAA, YLE DRA, SR DRS DAS
ZDF Online Archive
ZDF Enterprises

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